The idea behind the campaign tells the story of a girl growing up with the bear her mother gave her, and then giving one to her own child.
The ad aims to make an emotional connection with consumers that would build their affection for its peanut butter brand. The company will launch a line of bears for sale on the company’s website for the holidays: StickTogether.ca. The dolls are designed after the bears that appear on the product’s labels – one with a red bow tie for Crunchy, and a green bow tie for Smooth.
Kraft Canada approached PPI to partner up with Gund® and create a one-of-a-kind teddy bear set for their “Stick Together” campaign. Based on computer-aided designs and months of samples, PPI was able to deliver the desired product for Kraft’s unique campaign. In addition to making Kraft’s designs come to life, all custom goods from overseas were delivered to meet Kraft’s timeline and the holiday season. Not only did our strong overseas relationships complete production within the allotted time but they also helped reduce costs for Kraft while maintaining a high level of production quality, one of PPI’s many desirable trademarks. Finally, due to the already overwhelming success of the program, the Kraft Foods team is already discussing a second re-order for 2015.
The opportunity to partner with Kraft Canada speaks to the increasing global presence of Progressive Promotions in addition to our high level of performance. While Kraft has offered teddy bears for sale in the past, the company wanted this line of bears to be of higher quality in hopes that adults will be more inclined to buy them as gifts, allowing for families to make that emotional bond. As a result, Kraft was strategic in selecting its partners and we are glad that they thought of us when thinking of high performance and timeless quality.
About Progressive Promotions:
Founded in 1987, Progressive Promotions is a promotional products agency headquartered in Englewood, NJ. The company’s growth has been driven by its ability to help Fortune 500 companies strategically build brands and drive sales with unique promotional products that yield strong and measurable results. Some of the company’s clients include American Express, Avis Budget Group, DuPont, Kraft Foods, Ogilvy, and United Airlines. Not only does Progressive Promotions serve US clients but it has also served clients in over 62 countries around the world.
CEO Julie Levi is a graduate of the prestigious Harvard Business School Owner/President Management Program and a past member of the Board of Directors of the Specialty Advertising Association of New York. Committed to the success of entrepreneurs, she is also a member of the Women President’s Organization (WPO), which awarded her the first Mary Lehman MacLachlan Award, honoring economic empowerment.
Progressive Promotions is a team of energetic and passionate professionals who create memorable premium products for its clients’ brands and corporate identity.
To learn more, please contact:
Ms. Donna Anastasio
Executive Vice President of Sales at Progressive Promotions
(201) 945-0500, ext.34