Diet Coke is partnering Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called “The Heart Truth.”
To bring heart health into the spotlight during February, American Heart Month, Diet Coke distributed special limited-edition packaging in support of the campaign. For her part, Klum returned to the runway for the third consecutive year for the Diet Coke sponsored Red Dress Collection Fashion Show on February 11, the popular kick-off to Mercedes-Benz Fashion Week in New York.
Progressive Promotions supported the event with heart shaped straws. This was the perfect accent to the cause and the Diet Coke Brand.