Kraft Foods Consumer Giveaway

 

                  Derby Day      Kraft 2

 

A project that started in 2013 made another appearance at the famous Kentucky Derby. See if you can spot us in the crowd. This fun hat was initially created as a unique promotional premium for 5,000 fans at a Green Bay Packers football game. We developed a solution that would be comparable to the famous “Cheese Head” Packers hat but with a Kraft twist. Thus the Mac & Cheese Head hat was born! Not only were fans thrilled and brand awareness raised for the Mac & Cheese brand, but this creative solution also redefined what it meant to be a “Cheese Head”.