Canon

• Objective – To increase sales of cannon products and build brand awareness.
• Challenge – The economy of 2009 had an impact on Cannon and their Business Solutions division.
• Solution – Provide a creative and innovative packaging and message “Bright Solutions for Your Business” When open, the package was customized with the recipients name and included a mini flashlight to further communicate the tagline.
• Result – An increased amount of client meetings and client interaction which the goal at hand was to increase business with Canon.