AVIS Fan Book at Yankees Stadium

 

Avis Yankees Day

In an effort to help increase the AVIS brand awareness among Yankees Fans, and to build good will with existing clients, Progressive Promotions found a sustainable piece that fans could cherish and not throw away.  We designed a nostalgic Fan Book with history and statistics about the Yankees combined with a photo section to insert your own photos and autograph area, thereby making the piece interactive and increasing its promotional value.  That day, AVIS became a part of all Yankees fans.